As a dedicated seller, creating a professional-looking online store is vital to your success. Buyers will gather an impression of your business within moments of entering your store. Your eChinabid Store includes powerful, easy-to-use tools for customizing the appearance and content of your Store. Create a shopping environment that captures your company's personality and gives you instant credibility with buyers. As you use these customization features, think of how they can contribute to your overall business strategy.
Build your brand
A brand is a distinctive image and reputation that buyers associate with a business. Some general tips to keep in mind as you build your brand:
Make your Store visually distinct from other eChinabid Stores that sell your types of goods.
Use colors, imagery, and graphics that complement what you sell and highlight your strengths.
Reinforce your branding in all customer contacts. For example, use your Store colors and imagery in your advertising, emails, and especially your eChinabid listings.
Develop your brand with these features of your Store:
Store bulletin
Use store bulletin to help buyers know your store and you. You can add what you want to tell to buyers about your store and your items. Or you can use it to let others know you.
Store logo
A logo usually consists of the Store name and a graphic that symbolizes what you sell or the qualities of your company. Choose from a list of predesigned logos or design your own (or choose not to have a logo). It's best to make sure your logo looks professional - a poorly designed logo may hurt your image rather than help it.
Friendly links Friendly links can help sellers to enhance their store visibility. By these links buyers can view more items and choose the best one they like. Link to other big store sellers and ask them to link your store in their store page.
Display your products
You can have the prettiest store online, but if buyers can't find your items or have difficulty learning about them, all your good efforts will not translate to your bottom line. Use your eChinabid Store to better display your items:
Custom categories
You can create custom categories. As you name them, put yourself in the shoes of your buyers: What words would they use to describe the categories of items they're looking for? The more clearly you name your categories, the more likely buyers will find your items.
Item sorting
You can determine how your items are sorted in categories and search results. This can have a subtle but important influence on the shopping experience. For example, you might pick "Ending latest" if you want buyers to first discover your longer-duration Store Inventory format items.
Gallery pictures
Simply put, pictures sell. A buyer is more likely to click on an item when you have a Gallery picture in your listing. For Store Inventory format, this is only $0.01 every 30 days - an investment well worth making.